How to Brand Your Company Culture (Even With a Small Team)

How to Brand Your Company Culture (Even With a Small Team)

Company culture is a popular business topic, but many people don’t understand just what it really is. It’s difficult to pin company culture down to a precise definition. Forbes links company culture to “company vision, values, norms, systems, symbols, language, assumptions, beliefs, and habits.” That’s helpful, but what exactly is it? Investopedia defines corporate culture as, “the beliefs and behaviors that determine how a company’s employees and management interact and handle outside business transactions. Often, corporate culture is implied, not expressly defined, and develops organically over time from the cumulative traits of the people the company hires. A company’s culture will be reflected in its dress code, business hours, office setup, employee benefits, turnover, hiring decisions, treatment of clients, client satisfaction and every other aspect of operations.”

Simply put, it’s your company’s personality. So how exactly do you improve your company’s culture and brand it to make that culture uniquely yours?

Prioritize Company Culture

Positive company culture comes to mind when one thinks of companies like Google, Twitter, Facebook, and Apple. These famous corporations conjure up images of bright colors, modernized offices, and spaces that are just as much for play as they are for work. Sure, not everyone can (or should) be like Google, but don’t be mistaken into thinking your company has to be a tech giant in order to possess an awesome company culture. The success of small businesses (like small to midsized building and remodeling businesses) is also highly dependent on their company culture. According to Business News Daily, “Culture becomes even more important to businesses as they grow in size, particularly after the 10th employee joins the team.” The first step to improving and branding your company’s culture is to realize its importance. Company culture can often take a backseat to things like customer relations. Don’t forget just how vital company culture is to the success of your business. Be proud of the environment you curate in your office and with your team.

How to Brand Your Company Culture (Even With a Small Team)

Offer Perks and Programs

Boosting team spirit is a surefire way to elevate moods and motivate employees. There are a plethora of programs and perks you can offer your employees that will pep team spirit and improve company culture. In addition, some of the most valuable company perks cost nothing (i.e. volunteering) but mean everything. Give one or more of the following suggestions a try and get feedback from your employees about what works for them.

  • Employee recognition program
  • Casual Fridays
  • Employee retreat at a local sporting event
  • Catered lunches
  • Lunch & Learn: combine product training or an educational seminar with a catered lunch
  • Company swag: clothing, coffee mugs, travel totes, or pens with company logo
  • Participate in an optional charity event with employees
  • Company picnics

How to Brand Your Company Culture (Even With a Small Team)

Modernize Communication Tools

A major key to having outstanding company culture is transparency and communication. In order to excel at that you have to implement modern communication tools. From collaboration to project management, there are greater ways to communicate with your team than simply via email. For “project management, online meetings, team chats, group brainstorming, task sharing, and more,” Practical Ecommerce recommends Slack, Google Hangouts, Asana, Trello, GoToMeeting, Conceptboard, Wunderlist, and Google Drive as some of the best small business tools. Most of these resources are completely free or at least offer a free plan. Research some of these tools and find out which are ideal for your team.

How to Brand Your Company Culture (Even With a Small Team)

Share Purpose and Passion

In addition to communicating about team projects, it’s also important to regularly communicate your company’s purpose and passion in order to ensure that your employees are passionate about what they do and are making an impact. Arthur Woods, Co-founder of Imperative, makes a profound point about finding purpose at work. “Many myths about work say that the only way you can experience purpose is to find a cause or work in a certain profession, like healthcare, education or sustainability,” […] “However, there are countless nonprofits where employees are not fulfilled, and there are countless corporations that have nothing to do with a benevolent mission, but whose people are fulfilled.” Basically, Woods explains that the industry does not intrinsically determine whether employees are fulfilled in their career. The passion and fulfillment instead comes from their relationships with co-workers and their sense of impact and personal growth at work.

Entrepreneur states, “How a company’s mission, brand and culture tie together can signal whether the organization has a successful model to build for the future.” Take the next step and start building a promising model for your company’s future.

How to Brand Your Company Culture (Even With a Small Team)

       Photo Credit: Small Business Pulse

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